People pick a salon by its work and book it from their phone. Your website should show your best work and let them book in under a minute. Whether you build it yourself or compare salon website design services, here’s what a salon or barbershop website needs, how it helps you keep more of each booking, and what it costs.
People check before they book. In BrightLocal’s 2026 survey, 97% of consumers read reviews for local businesses, and 54% visit the business’s website after reading positive reviews. For a salon, that visit is where they look at your work and your prices.
What every salon website needs
- A Book button on every page, at the top, going straight to your booking.
- Your service menu with prices and times. Cuts, color, treatments, add-ons, and how long each one takes, so people book the right slot.
- Your stylists or barbers, each with a photo, what they specialize in, and examples of their work.
- A gallery of real work. Your own photos, not stock. Link your Instagram, but keep the best shots on your site too.
- Your policies, up front: deposits, cancellations, no-shows and late arrivals. Clear rules on the site mean fewer awkward conversations at the desk.
- Hours, location and parking, plus whether you take walk-ins.
- Reviews, or a link to them.
- Products and gift cards, if you sell them.
Booking apps vs. booking on your own site
Booking marketplaces can bring you new clients, for a fee. Booksy’s Boost charges a one-time 30% of a Boost client’s first visit, up to $100. StyleSeat’s New Client Connection fee is 30% of the first appointment, up to $50, when StyleSeat brings you the client. Both say clients you bring in yourself aren’t charged that fee.
So use the marketplace to be found, and give everyone else, your regulars, your Instagram followers, your referrals, a way to book you direct: a Book button on your own website.
Hair salons, barbershops, nail and lash studios
Hair salon websites
Color and big services need consultations and longer slots, so say which services need one and how long they take. Before-and-after photos sell color better than anything you could write.
Barbershop websites
Walk-ins or appointments only? Say it at the top. Show each barber and their style, list cuts and beard services with prices, and make booking a specific barber easy.
Nail salon websites
A clear menu with add-ons (art, gel, extensions) and their prices, a gallery of designs, and how long each service takes.
Lash and brow websites
Your patch-test policy, aftercare instructions, and when to book a refill. Online booking with reminders keeps refill clients coming back on time.
Salon website design ideas: a homepage that books
- First screen: a striking photo of your work, your name, your area, and the Book button.
- Services and prices, short and scannable, with a link to the full menu.
- Your team, with their work.
- Gallery and reviews.
- Hours, location and policies, then the Book button again.
How to get more clients for your salon
- Google Business Profile. Add fresh photos of your work, your hours and your booking link, and keep them current.
- Reviews. Ask happy clients before they leave the chair.
- Instagram that points home. Every post and your bio should lead to one place to book you direct: your website.
- Rebooking. Reminders bring clients back on schedule. Our Growth plan’s online booking sends them automatically.
What a salon website costs
Web firms estimated $1,000 to $3,000 for a basic website in a 2026 survey. For the full breakdown, see How much does a small business website cost?
- Growth, $2,800 (most popular): up to 10 pages with online booking and reminders built in. The natural fit for most salons and barbershops.
- Starter, $1,500: up to 5 pages, with a Book button that sends people to the booking app you already use. Live in 7 days.
- Store & Booking, $4,500: everything in Growth plus an online store (up to 25 products) for selling your retail products.
You pay half to start and half when it’s live, and the domain is in your name from day one. Other kinds of business? See who we build for.
Common questions
What should a salon website include?
A Book button on every page, your services with prices and how long each takes, your stylists and their work, your deposit and cancellation policy, your hours and location, and real reviews.
Do I need a website if I use a booking app?
It helps you keep more of each booking. Booksy’s Boost charges 30% of a new client’s first visit (up to $100), and StyleSeat’s new client fee is 30% of the first appointment (up to $50), when the platform brings you the client. Clients who come through your own website and marketing aren’t charged those fees.
How much does a salon website cost?
Web firms estimated $1,000 to $3,000 for a basic site in a 2026 survey. Our Growth site, at $2,800, includes online booking with reminders. If you already use a booking app, our $1,500 Starter site can send people straight to it.
How do I get more clients for my salon?
Keep your Google Business Profile current with photos of your work, ask happy clients for reviews, and make every Instagram post and profile point to one place where people can book you direct: your website.
Sources
- BrightLocal, Local Consumer Review Survey 2026. 1,002 US adults; published February 11, 2026.
- Booksy, Pricing (Boost). Checked October 5, 2026.
- StyleSeat, How much does StyleSeat cost? Updated August 2026.
- GoodFirms, Website Development Cost 2026. Survey of 300+ web development companies; updated September 7, 2026.