Homeowners don’t hire the first contractor they find. They hire the one who looks trustworthy and is easy to reach. Your website is where they decide. Here’s what a contractor website needs, what each trade should add, and what it costs.
People check you out before they call. In BrightLocal’s 2026 survey, 97% of consumers read reviews for local businesses, and 54% visit the business’s website after reading positive reviews. That visit is your chance to win the job.
What every contractor website needs
- Your phone number at the top of every page. One tap to call on a phone. Nothing on the site matters more.
- The services you actually do, each with a short, plain line. As you grow, give your main services their own pages.
- Where you work. Name the towns or the county you serve in a normal sentence. Skip the long block of city names: Google lists that as keyword stuffing.
- Your license and insurance, where people can see them (some states require the license number, see below).
- Reviews and real photos. Your crew, your trucks, your finished jobs. Real work says more than stock pictures.
- Your estimate policy, up front. Free estimates, a trip fee, a minimum job size: say it, and you’ll get fewer calls that go nowhere.
- A request form for estimates. Name, phone, what they need, and a photo. You call back with a real answer.
- Fast and phone-friendly. A lot of homeowners will look you up from their phone, often standing right next to the problem.
Show your license number (some states require it)
A visible license number tells homeowners you’re legitimate, and in some states it’s the law. California requires licensed contractors to include their license number in “all forms of advertising” (Business and Professions Code section 7030.5). Florida requires it in each advertisement “regardless of medium” (Florida Statutes section 489.119). Rules differ from state to state, so check with your state’s contractor licensing board before you launch.
What each trade should add
The basics are the same for every contractor. These are the extras your customers look for:
Roofing websites
Before and after photos of real roofs, the materials you install, your warranty in plain words, and how inspections and estimates work. If you help with storm damage or insurance claims, say so clearly.
HVAC websites
Say whether you take no-heat and no-AC emergency calls, and when. List the systems and brands you service, explain your maintenance plans, and mention financing if you offer it.
Plumbing websites
Emergency hours front and center, so nobody calls at 2am and gets voicemail. Then your core jobs: drain cleaning, water heaters, leak repair, repiping and sewer lines.
Electrician websites
Separate repair calls from bigger installs like panel upgrades, EV chargers and generators, so people know you do the job they need. People are letting you work on their wiring, so put your license and safety record where they can see them.
Landscaping and lawn care websites
A gallery of your best work, your seasonal services, and recurring schedules people can sign up for. Online booking (in our Growth plan) works well for weekly or monthly visits.
Contractor website examples: a homepage that gets calls
Good contractor websites look different, but the ones that bring in work follow the same order:
- Header: your logo, your phone number and a “Call now” button.
- First screen: what you do and where, in a few words, plus the call button again.
- Services: your main jobs as simple tiles with one line each.
- Proof: real reviews, photos of finished work, your license and insurance.
- Service area: one clear sentence or a simple map.
- Estimate form: name, phone, what they need, and an optional photo.
How to get more clients for your contracting business
- Google Business Profile. Free. Choose the right category, add your service area, hours and photos, and keep them current.
- Reviews. Ask every happy customer right after the job, while the result is fresh.
- Local Services Ads. Google’s Local Services Ads are open to home service trades such as plumbers, and you pay only for leads, not clicks. Check whether your trade is listed.
- Your website ties it together. All of these send people somewhere to check you out. Make it a place that wins the call.
Contractor website cost
Web firms estimated $1,000 to $3,000 for a basic website in a 2026 survey. For the full breakdown, including monthly costs, see How much does a small business website cost?
- Starter, $1,500: up to 5 pages, tap-to-call, an estimate form to your inbox, Google Business Profile setup. Live in 7 days. Right for most independent contractors.
- Growth, $2,800: up to 10 pages, so your main services get their own pages, plus online booking with reminders for scheduled work.
You pay half to start and half when it’s live. Your domain is in your name from day one, and we don’t launch until you’re happy with it. Other kinds of business? See who we build for.
Common questions
What should a contractor website include?
Your phone number at the top of every page with tap to call, the services you do, the area you serve, your license and insurance, reviews and photos of real jobs, and a quick request form for estimates.
How much does a contractor website cost?
Web firms estimated $1,000 to $3,000 for a basic site in a 2026 survey. Our Starter site is $1,500, live in 7 days. Growth, at $2,800, adds online booking and room for a page per service.
Do contractors need a license number on their website?
In some states, yes. California requires a licensed contractor’s number in all forms of advertising, and Florida in each advertisement regardless of medium. Rules differ by state, so check with your state’s licensing board.
How can contractors get more clients online?
Set up your Google Business Profile, ask every happy customer for a review, and send all of it to a website that makes calling you easy. Google’s Local Services Ads are another option for home service trades such as plumbers, and you pay per lead.
Sources
- BrightLocal, Local Consumer Review Survey 2026. 1,002 US adults; published February 11, 2026.
- California Legislative Information, Business and Professions Code 7030.5. Checked October 5, 2026.
- The Florida Legislature, Florida Statutes 489.119. Checked October 5, 2026.
- Google, About Local Services Ads. Checked October 5, 2026.
- Google Search Central, Spam policies (keyword stuffing).
- GoodFirms, Website Development Cost 2026. Survey of 300+ web development companies; updated September 7, 2026.